Mahesh Krishnan, Vice President, Consumer Lifestyle, Philips India, said, “Philips’ strategy is defined by a clear focus in four key areas in the health and well being domain of which the home, including TV and DVD players, is one. We’ve refined our positioning to focus on the premium market where our advanced technology and design resonates with consumers to provide the ultimate cinematic viewing experience.
“We’ve also looked at the understanding and perception of Blu-ray and developed a totally new ecosystem that will help broaden Blu-ray’s appeal in India and greatly extend the range of titles available. Indian movie fans will be able to enjoy the latest Bollywood blockbusters on Blu-ray and get the full cinema treatment through a series of deals that Philips has arranged with India’s leading production houses.”
The Cinema 21:9, delivers a home cinematic viewing experience with movies displayed in the 21:9 aspect ratio – on its 56” Full-HD screen. It also has a refresh rate of 1ms.
The Cinema 21:9 is priced at Rs. 450,000.
“Cinema 21:9 and our Blu-ray players bring sleek, superior new technology into homes and give viewers the ultimate cinematic viewing experience from the comfort of their couch. Our Cinema 21:9 technology sets the benchmark for LCD TV’s and promises viewers no more movie black bars on the screen. And, it is of immense pride that our Bangalore innovation campus played an important role in the software design for this leading product”, added Krishnan.
Philips also launched a new range of Blu-ray players and home theatre systems for the Indian market. The range of five new players includes one of the highest end standalone Blu-ray players in the market and a value conscious entry level player. The Blu-ray player prices range from Rs. 16,990 to 79,990.
Pradeep Kumar Ramachandran, Director - Marketing, Audio, Video, Multimedia and TV, Consumer Lifestyle, Philips India said, “The Blu-ray range offers uncompromising performance at affordable price points. We’re providing superior performance with great upload times across the board with our Blu-ray players. There is something for everyone from an entry level player to the high end.”
Cinema 21:9 will be sold through an exclusive new dealer channel that Philips developed just for this product. The selected dealers specialise in complete home entertainment systems and cater to high end consumer interest. Initially, the Cinema 21:9 will be available from these dealers in Mumbai and Delhi only.
To give consumers a Blu-ray experience and help them purchase a Blu-ray player and Blu-ray disc in the same place, the Blu-ray range and the latest titles will be showcased in Blu-zones at all premium outlets across eight cities – Mumbai, Delhi-NCR, Bangalore, Chennai, Hyderabad, Kolkota, Ahmedabad and Pune.
To support and broaden Blu-ray use in India, Philips is also working with a number of key players in the market to further develop the Blu-ray ecosystem. Production houses such as Eros, Yash Raj Films and Big Videos will make available over 500 Indian films before this year’s Diwali. In celebration of the launch, Philips is giving away the movie New York in Blu-ray format for a three month period.
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